Ausgabe 3/2009
Inhalt (6 Artikel)
Original Paper
Cost of small business banking: a New Zealand study
Stuart Locke, Zachariah Boulanaour
Original Paper
Multi-item models for evaluating managerial and organizational resources in service firms
Sonia Cruz-Ros
Original Paper
Strategic partnerships and the internationalisation process of software SMEs
Aileen Kennedy, Kathy Keeney
Original paper
Constructing a relationship-based brand equity model
Chao-Hung Wang, Li-Chang Hsu, Shyh-Rong Fang
Original Paper
Airline customer satisfaction and loyalty: impact of in-flight service quality
Myungsook An, Yonghwi Noh