Ausgabe 3/2006
Inhalt (5 Artikel)
The effects of discussion and question wording on self and proxy reports of behavioral frequencies
Barbara A. Bickart, Joan M. Phillips, Johnny Blair
Measuring and managing the essence of a brand personality
Johan van Rekom, Gabriele Jacobs, Peeter W. J. Verlegh
The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices
Hyeong Min Kim, Thomas Kramer
Can good marketing carry a bad product? Evidence from the motion picture industry
Thorsten Hennig-Thurau, Mark B. Houston, Shrihari Sridhar
A latent structure factor analytic approach for customer satisfaction measurement
Jianan Wu, Wayne S. DeSarbo, Pu-Ju Chen, Yao-Yi Fu