Ausgabe 4/1998
Inhalt (7 Artikel)
Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations
Joydeep Srivastava, Anusree Mitra
Predicting Future Buyer Behavior with Consumers' Confidence and Sentiment Indexes
S. Chakrabarty, M. Chopin, A. Darrat
The Relationship between Processing Styles and Self-Control Behavioral Characteristics
Joan Giese, Jane Sojka