Ausgabe 4/2014
Inhalt (8 Artikel)
A picture tells a thousand words: Impact of an educational nutrition booklet on nutrition label gazing
Marieke C. Pennings, Tricia Striano, Susan Oliverio
Impulse versus opportunistic purchasing during a grocery shopping experience
Francesco Massara, Robert D. Melara, Sandra S. Liu
The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship
Sarah Clemente, Eric Dolansky, Antonia Mantonakis, Katherine White
Star power in the eye of the beholder: A study of the influence of stars in the movie industry
Angela Liu, Yong Liu, Tridib Mazumdar
Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
Thomas J. L. van Rompay, Marieke L. Fransen, Bianca G. D. Borgelink
The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
Ju-Young Kim, Katharina Kaufmann, Manuel Stegemann
A pricing model for group-buying auction based on customers' waiting-time
Mahyar Sharif Vaghefi, Mahrad Sharif Vaghefi, Neshat Beheshti