Ausgabe 2/2021
Inhalt (10 Artikel)
Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic
Elizabeth A. Minton, Frank G. Cabano
The Chief Marketing Officer: an antidote to myopic earnings management practices
Preetinder Kaur, Sridhar N Ramaswami, Raghuram Bommaraju
The role of betrayal in the response to value and performance brand crisis
Ilaria Baghi, Veronica Gabrielli
Consumer responses toward symmetric versus asymmetric facial expression emojis
Ganga S. Urumutta Hewage, Yue Liu, Ze Wang, Huifang Mao
Emotion regulation in the marketplace: the role of pleasant brand personalities
Rebecca K. Trump, Kevin P. Newman
Open Access
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
Stephan Olk, Dieter K. Tscheulin, Jörg Lindenmeier
Open Access
A construal-level approach to hedonic and utilitarian shopping orientation
Daniele Scarpi