Weitere Artikel dieser Ausgabe durch Wischen aufrufen
Corporate reputation is one of the principal intangible assets a firm possesses. The entrepreneurial, innovative nature of the firm has been recognized as one of the antecedents of corporate reputation. However, specialist literature has paid scant attention to the relative importance of an entrepreneurial nature as an element that helps to improve corporate reputation in comparison with other antecedents such as product quality. Even less is known about exactly how this antecedent influences corporate reputation among different stakeholders. Little is also known about possible variations in how this antecedent is perceived by different industries. Thus, with a view to contributing to knowledge on how corporate reputation is formed, derived from the innovative nature of the firm, this article attempts to analyze how the environment affects the causal relation between the entrepreneurial, innovative nature of the firm and its corporate reputation. We particularly analyze the environment according to its technological level, distinguishing between three types of industry: high tech, medium tech, and low tech, using a sample of 308 US firms and structural equation modeling (SEM) techniques. The empirical test provided some unexpected and interesting results.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Bollen, K. A. (1989). Structural equations with latent variables. New York: Wiley.
Browne, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit’. In K. A. Bollen & J. S. Long (Eds.), Testing structural equation models (pp. 136–162). Newbury Park: Sage.
Cordeiro, J. J., & Sarkis, J. (1997). Environmental proactivism and firm performance: evidence from security analyst earnings forecasts. Business Strategy and the Environment, 6, 104–114. doi: 10.1002/(SICI)1099-0836(199705)6:2<104::AID-BSE102>3.0.CO;2-T. CrossRef
Cordeiro, J. J., & Schwalbach, J. (2000). Structure and determinants of global corporate reputations, Research Paper No. 2000-4, Humboldt-University Berlin, Institute of Management.
Dhalla, R., & Carayannopoulos, S. (2006). Understanding when stakeholders discount reputations. 10th Anniversary Conference on Reputation, Image, Identity and Competitiveness, 25–28 May. New York, NY.
Fombrun, C. (1996). Reputation: Realizing value from the corporate image. Boston: Harvard Business School Press.
Helm, S. (2006). Common grounds in the perception of corporate reputation? A comparison of three stakeholder groups. 10th Anniversary Conference on Reputation, Image, Identity and Competitiveness, 25–28 May. New York, NY.
Hu, L., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Structural Equation Modeling, 6(1), 1–55. CrossRef
Rindova, V. P., Williamson, I. O., Petkova, A. P., & Sever, J. M. (2005). Being good or being known: an empirical examination of the dimensions, antecedents, and consequences of organizational reputation. Academy of Management Journal, 48(6), 1033–1049. CrossRef
Schwaiger, M. (2004). Components and parameters of corporate reputation—an empirical study. Schmalenbach Business Review, 56(1), 46–71.
Walsh, G., Mitchell, V., Jackson, P., & Beatty, S. (2009). Examining the antecedents and consequences of corporate reputation: a customer perspective. British Journal of Management, 20(2), 187–203. CrossRef
Wiedmann, K. P., & Prauschke, C. (2006). How do stakeholder alignment concepts influence corporate reputation? The role of corporate communication in reputation building. 10th RI Conference on Reputation, Image, Identity & Competitiveness, May 25–28, 2006, New York, USA.
- The moderating effect of the technological level of industry on the relationship between innovation and corporate reputation
- Springer US
International Entrepreneurship and Management Journal
Print ISSN: 1554-7191
Elektronische ISSN: 1555-1938
Neuer Inhalt/© Stellmach, Neuer Inhalt/© BBL, Neuer Inhalt/© Maturus, Pluta Logo/© Pluta, Neuer Inhalt/© hww, Voraussetzungen für wirtschaftliche additive Fertigung/© Marco2811 | Fotolia