Affiliate Marketing

Digital disruption in real estate transactions has led to the full adoption of digital marketing in real estate agency services. However, the demand for sustainability in real estate agency service requires adopting digital skills and competencies …

Based on e-commerce live broadcast data, this paper, with the support of big data technology, aims to explore the impact of Internet celebrities on consumers' impulse purchase behavior, analyzing the relevant factors. According to big data …

Electronic payments are the cornerstone of web-based commerce. A steady decrease in cash usage has been observed, while various digital payment technologies are taking over. They process sensitive personal information raising concerns about its …

The scope of application of generative artificial intelligence (GAI) in industrial functions is gaining high prominence in academic and industrial discourses. In this article, we explore the usage of GAI and large language models (LLMs) in …

The Internet revolutionized business and marketing, leading to new organizational structures and roles. The rise of AI will automate routine tasks, reducing manual roles, and increasing demand for AI strategists, data analysts, and creative …

Digital marketing strategies are structured plans utilizing online channels to achieve marketing goals such as increasing brand awareness and driving traffic. These include SEO, content marketing, social media marketing, email marketing, PPC …

Online partnerships involve collaborations where parties work together through digital channels to promote services and products, enhancing brand visibility and engagement. Key forms include link-building, affiliate marketing, online sponsorships …

Building Brands Online and Brand Identity involves creating a distinctive digital presence that resonates with target audiences, ensuring consistent messaging and visual elements across all platforms. This process is crucial for fostering customer …