Affiliate Marketing

Based on e-commerce live broadcast data, this paper, with the support of big data technology, aims to explore the impact of Internet celebrities on consumers' impulse purchase behavior, analyzing the relevant factors. According to big data …

Electronic payments are the cornerstone of web-based commerce. A steady decrease in cash usage has been observed, while various digital payment technologies are taking over. They process sensitive personal information raising concerns about its …

The scope of application of generative artificial intelligence (GAI) in industrial functions is gaining high prominence in academic and industrial discourses. In this article, we explore the usage of GAI and large language models (LLMs) in …

In this modern marketing and technological era, a strong strategy regarding digital marketing is crucial for the development of any organization. Digital marketing strategies are a collection of structured electronic-marketing aspects used by …

In diesem Kapitel erfahren Sie, welche Zielsetzungen in der Kommunikationspolitik im Vordergrund stehen und welche unterschiedlichen Instrumente eingesetzt werden, um Kommunikationsziele zu erreichen. Sie setzen sich mit einem systematischen …

Our exploratory research study’s main objective is to analyze the technical digitalizationDigitalization requirements of 60 commercial contracts signed with Romanian Small and Medium Size EnterprisesSMEs from the field of Services …

The digitalDigital revolution has become a major disruptor for companiesCompanies across the world, creating opportunities, enhancing the organizational performanceOrganizational performance and most importantly, increasing business …

In this chapter, we explain different kinds of situation analysis which should be done for digital marketing management along with useful frameworks and principles that should be considered during the analysis. Next, we talk about various …