Ausgabe 1/1999
Inhalt (9 Artikel)
Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies
Anusorn Singhapakdi, Scott J. Vitell, George R. Franke
Research Note
The impact of suppliers' perceptions of reseller market orientation on key relationship constructs
Thomas L. Baker, Penny M. Simpson, Judy A. Siguaw
Research Note
The role of emotional exhaustion in sales force attitude and behavior relationships
Emin Babakus, David W. Cravens, Mark Johnston, William C. Moncrief
Marketing in the 21st Century
Revisiting marketing's lawlike generalizations
Jagdish N. Sheth, Rajendra S. Sisodia
Marketing in the 21st Century
Strategy content and process perspectives revisited
P. Rajan Varadarajan
Marketing in the 21st Century
“Revisiting marketing's lawlike generalizations”: A comment
Roger A. Kerin, Raj Sethuraman
Reviews of books and software
Victoria L. Crittenden, Sandra A. Waddock, Peggy Cunningham, Thomas F. Stafford, Deborah Utter