Ausgabe 3/2003
Inhalt (20 Artikel)
From the Editor-Elect
A look to the future ofJAMS: Three years out, thirty years out...
George M. Zinkhan
Articles
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
Youjae Yi, Hoseong Jeon
Articles
New product launch strategy for network effects products
Yikuan Lee, Gina Colarelli O'Connor
Articles
On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach
Jane W. Licata, John C. Mowen, Eric G. Harris, Tom J. Brown
Research Notes
The effect of management commitment to service quality on employees’ affective and performance outcomes
Emin Babakus, Ugur Yavas, Osman M. Karatepe, Turgay Avci
Research Notes
The impact of cognitive inertia on postconsumption evaluation processes
Anna S. Mattila
Research Notes
Family structure, materialism, and compulsive buying: A reinquiry and extension
James A. Roberts, Chris Manolis, John F.(Jeff) Tanner
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Introduction to special section
P. Rajan Varadarajan
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Reflections on contributing to a discipline through research and writing
A. Parasuraman
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
The importance and challenges of being interesting
Daniel C. Smith
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
The dangers of poor construct conceptualization
Scott B. MacKenzie
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Serving the marketing discipline through journal reviews
Robert B. Woodruff
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
A reviewer’s gold
Jagdip Singh
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Achieving “reviewer readiness”
Amy L. Ostrom
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Big R (versus little r) reviewers: The anonymous coauthor
Shirley Taylor
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Responsibilities of a good reviewer: Lessons learned from kindergarten
Debbie MacInnis
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
A philosophy of reviewing: Taking cues from Henry James
Cheryl Nakata
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Publishing processes in the academic marketing discipline in the United States: A German perspective
Christian Homburg
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Research as innovation: Rewards, perils, and guideposts for research and reviews in marketing
Rajesh K. Chandy
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients
Formulating interesting research questions
Glenn B. Voss