Ausgabe 3/2012
Inhalt (7 Artikel)
Conceptual/Theoretical Paper
Measuring customer profitability in complex environments: an interdisciplinary contingency framework
Morten Holm, V. Kumar, Carsten Rohde
Open Access
Methodological Paper
Why generalized structured component analysis is not universally preferable to structural equation modeling
Jörg Henseler
Methodological Paper
An assessment of the use of partial least squares structural equation modeling in marketing research
Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena
Open Access
Methodological Paper
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs, Petra Wilczynski, Sebastian Kaiser
Original Empirical Research
Perceived marketing–sales relationship effectiveness: a matter of justice
John Hulland, Gergana Y. Nenkov, Donald W. Barclay
Original Empirical Research
The duality of decisions and the case for impulsiveness metrics
Zachary G. Arens, Roland T. Rust
Original Empirical Research
Is customer satisfaction a relevant metric for financial analysts?
Paul-Valentin Ngobo, Jean-François Casta, Olivier Ramond