Ausgabe 3/2012
Inhalt (28 Artikel)
The effect of a no-pain, no-gain lay theory on product efficacy perceptions
Thomas Kramer, Caglar Irmak, Lauren G. Block, Veronika Ilyuk
Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance
Tim M. Benning, Els Breugelmans, Benedict G. C. Dellaert
Make me special: Gender differences in consumers’ responses to loyalty programs
Valentyna Melnyk, Stijn M. J. van Osselaer
Competitive effects of informative advertising in distribution channels
Jianqiang Zhang, Weijun Zhong, Shue Mei
Multiattribute perceptual mapping with idiosyncratic brand and attribute sets
Tammo H. A. Bijmolt, Michel van de Velden
What type of framing message is more appropriate with nine-ending pricing?
Jungsil Choi, Kiljae Lee, Yong-Yeon Ji
Strategic orientations in a competitive context: The role of strategic orientation differentiation
Rohit Deshpandé, Amir Grinstein, Elie Ofek
Competitive channel relationship management: When resellers establish competing manufacturer relationships
Alberto Sa Vinhas, Richard Gibbs
What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan
Björn Frank, Gulimire Abulaiti, Takao Enkawa
To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price
Franziska Völckner, Alexander Rühle, Martin Spann
A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction
Ronald Paul Hill, Kelly D. Martin, Lan Nguyen Chaplin
Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice
Martin Reimann, Raquel Castaño, Judith Zaichkowsky, Antoine Bechara
Using discrete choice experiments to estimate willingness-to-pay intervals
Christian Schlereth, Christine Eckert, Bernd Skiera
Revisiting low price guarantees: Does consumer versus retailer governance matter?
Adilson Borges, Barry J. Babin
The timing and context of consumer decisions
Euehun Lee, Anil Mathur, Choong Kwai Fatt, George P. Moschis
How consumers use product reviews in the purchase decision process
Sungha Jang, Ashutosh Prasad, Brian T. Ratchford
On the optimal number of advertising slots in a generalized second-price auction
Alex Kim, Subramanian Balachander, Karthik Kannan
Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification
Jungkeun Kim, Jae-Eun Kim, Jongwon Park
The boomerang effect of mandatory sanitary messages to prevent obesity
Carolina O. C. Werle, Caroline Cuny
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
Verena Huettl, Heribert Gierl