Ausgabe 3/2013
Inhalt (8 Artikel)
Brand personality: A meta-analytic review of antecedents and consequences
Martin Eisend, Nicola E. Stokburger-Sauer
The process by which product availability triggers purchase
Yael Steinhart, David Mazursky, Michael A. Kamins
Integrated mixed logit and latent variable models
Vishva Manohara Danthurebandara, Martina Vandebroek, Jie Yu
Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions
Zhongfeng Su, En Xie, Hong Liu, Wei Sun
The nature of an apology: An experimental study on how to apologize after a service failure
Holger Roschk, Susanne Kaiser
1 + 1 does not always equal value creation: The case of YouTube
Volker G. Kuppelwieser, Merlin C. Simpson, Gabriel Chiummo