Ausgabe 2/2004
Inhalt (8 Artikel)
When customers disappoint: A model of relational internal marketing and customer complaints
Simon J. Bell, Bülent Mengüç, Sara L. Stefani
Sales contest effectiveness: An examination of sales contest design preferences of field sales forces
William H. Murphy, Peter A. Dacin, Neil M. Ford
The link between salespeople’s job satisfaction and customer satisfaction in a business-to-business context: A dyadic analysis
Christian Homburg, Ruth M. Stock
Price levels and price dispersion within and across multiple retailer types: Further evidence and extension
Fabio Ancarani, Venkatesh Shankar
Goal-setting paradoxes? Trade-offs between working hard and working smart: The United States versus China
Eric Fang, Robert W. Palmatier, Kenneth R. Evans