Ausgabe 3/1998
Inhalt (8 Artikel)
Why don’t some people complain? A cognitive-emotive process model of consumer complaint behavior
Nancy Stephens, Kevin P. Gwinner
Interactions between marketing and quality at the SBU level: Influences and outcomes
Neil A. Morgan, Nigel F. Piercy
Alternative indexes for monitoring customer perceptions of service quality: A comparative evaluation in a retail context
Robert F. Hurley, Hooman Estelami
Marketing in the 21st Century
Marketing implementation: The implications of marketing paradigm weakness for the strategy execution process
Nigel F. Piercy
Marketing in the 21st Century
Implementation strategies in the market-driven strategy era
David W. Cravens
Marketing in the 21st Century
Implementation requires a relationship marketing paradigm
Evert Gummesson