Ausgabe 3/2002
Inhalt (8 Artikel)
An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors
Pratibha A. Dabholkar, Richard P. Bagozzi
The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter?
Peter C. Verhoef, Philip Hans Franses, Janny C. Hoekstra
The effects of job autonomy, customer demandingness, and trait competitiveness on salesperson learning, self-efficacy, and performance
Guangping Wang, Richard G. Netemyer
An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships
Kelly Hewett, R. Bruce Money, Subhash Sharma
Research Note
Comparative evaluation and the relationship between quality, satisfaction, and repurchase loyalty
Svein Ottar Olsen
Marketing and the law
Ann Morales Olazábal, Anita Cave, René Sacasas, Anita Cave, Janine Hiller, Kurt M. Saunders