Ausgabe 6/2022
Creating customer, firm, and social value through cutting-edge digital technologies
Inhalt (11 Artikel)
Editorial
The future of digital technologies in marketing: A conceptual framework and an overview
Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine Tucker
Original Empirical Research
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
Lidan Xu, Ravi Mehta
Open Access
Original Empirical Research
Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features
Ertugrul Uysal, Sascha Alavi, Valéry Bezençon
Open Access
Original Empirical Research
Artificial intelligence focus and firm performance
Sagarika Mishra, Michael T. Ewing, Holly B. Cooper
Open Access
Original Empirical Research
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Yuping Liu-Thompkins, Shintaro Okazaki, Hairong Li
Original Empirical Research
Hey, Alexa! What attributes of Skills affect firm value?
Navid Bahmani, Amit Bhatnagar, Dinesh Gauri
Original Empirical Research
Search modality effects: merely changing product search modality alters purchase intentions
Dan King, Sumitra Auschaitrakul, Chia-Wei Joy Lin
Original Empirical Research
How consumer digital signals are reshaping the customer journey
David A. Schweidel, Yakov Bart, J. Jeffrey Inman, Andrew T. Stephen, Barak Libai, Michelle Andrews, Ana Babić Rosario, Inyoung Chae, Zoey Chen, Daniella Kupor, Chiara Longoni, Felipe Thomaz
Open Access
Original Empirical Research
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Manjunath Padigar, Ljubomir Pupovac, Ashish Sinha, Rajendra Srivastava
Open Access
Original Empirical Research
Digital technologies: tensions in privacy and data
Sara Quach, Park Thaichon, Kelly D. Martin, Scott Weaven, Robert W. Palmatier
Methodological Paper
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Venkatesh Shankar, Sohil Parsana