Ausgabe 2/2015
Inhalt (7 Artikel)
Original Empirical Research
Exploring value propositions and service innovation: a service-dominant logic study
Per Skålén, Johanna Gummerus, Catharina von Koskull, Peter R. Magnusson
Original Empirical Research
Cross-national differences in price–role orientation and their impact on retail markets
Stephan Zielke, Marcin Komor
Original Empirical Research
The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence
Ralf Wilden, Siegfried P. Gudergan
Original Empirical Research
Creating consumer attachment to retail service firms through sense of place
E. Deanne Brocato, Julie Baker, Clay M. Voorhees
Original Empirical Research
The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach
Jay Weerawardena, Gillian Sullivan Mort, Sandeep Salunke, Gary Knight, Peter W. Liesch
Original Empirical Research
Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure
Scot Burton, Laurel Aynne Cook, Elizabeth Howlett, Christopher L. Newman
Original Empirical Research
Reaching the breaking point: a dynamic process theory of business-to-business customer defection
Thomas Hollmann, Cheryl Burke Jarvis, Mary Jo Bitner