Ausgabe 3/2016
Inhalt (9 Artikel)
Editorial
Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy
Rebecca Hamilton
Original Empirical Research
Value co-creation: concept and measurement
Kumar Rakesh Ranjan, Stuart Read
Original Empirical Research
Chicken or egg? Sequential complementarity among salesforce control mechanisms
Stephen K. Kim, Amrit Tiwana
Original Empirical Research
The effects of creativity on advertising wear-in and wear-out
Jiemiao Chen, Xiaojing Yang, Robert E. Smith
Open Access
Original Empirical Research
Frontline employees’ collaboration in industrial service innovation: routes of co-creation’s effects on new service performance
María Leticia Santos-Vijande, José Ángel López-Sánchez, John Rudd
Original Empirical Research
Linking cause assessment, corporate philanthropy, and corporate reputation
Ilona Szőcs, Bodo B. Schlegelmilch, Thomas Rusch, Hamed M. Shamma
Original Empirical Research
Re-conceptualizing cognitive and affective customer–company identification: the role of self-motives and different customer-based outcomes
Jeremy S. Wolter, J. Joseph Cronin Jr.