Franchising

Despite a growing body of literature focused on understanding experiences of workplace dignity, attention has centered almost exclusively on employees with lower-level jobs. As a result, little is known about how workplace dignity and indignity …

This paper proposes a competition theory to explain the role of automobile dealers’ investment in a vertical contract with manufacturers. Dealer contracts specify manufacturer-suggested retail prices and elements of dealer quality. Dealer quality …

The geographical location of an establishment is a strategic decision of major importance for companies. In the case of franchising, the peculiarities of the system render this decision of vital importance. The objectives of this work are …

Supplier market power—such as the ability of branded goods suppliers to dictate terms to retailers—is an important feature of many markets. We show that supplier power can counteract the effects of downstream mergers on consumer prices where there …

This case study depicts the growthGrowth of the companyCompanies Mon Chéri, which began as a small coffee shop and has since grown into a profitable coffee chain. The case will begin with a brief overview of the companyCompanies, the …

Over time, foreign direct investmentForeign direct investment has been the determining factor in the pace of economic development. At the macroeconomic level, foreign direct investmentForeign direct investment influences economic growthEconomic …

Welche Rolle spielt Unternehmenskultur bei Kundenbindung und -begeisterung? Was erhöht die Chance, dass Kunden nicht nur nicht zur Konkurrenz wechseln, sondern sogar zu Botschaftern ihrer Lieferanten werden? Wie kann Corporate Identity als Konzept …

This teaching case presents a real situation about the complexity of a small geographic market with high consumer heterogeneity and fragmented market share of fiercely competitive brands. The case setting is the sun care products market in the …