Ausgabe 1/2020
Special Issue: Technology and Marketing
Inhalt (10 Artikel)
Open Access
Editorial
The future of technology and marketing: a multidisciplinary perspective
Dhruv Grewal, John Hulland, Praveen K. Kopalle, Elena Karahanna
Conceptual/Theoretical Paper
Emerging technologies and analytics for a new era of value-centered marketing in healthcare
Ritu Agarwal, Michelle Dugas, Guodong (Gordon) Gao, P. K. Kannan
Open Access
Conceptual/Theoretical Paper
How artificial intelligence will change the future of marketing
Thomas Davenport, Abhijit Guha, Dhruv Grewal, Timna Bressgott
Open Access
Conceptual/Theoretical Paper
Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing
Felipe Thomaz, Carolina Salge, Elena Karahanna, John Hulland
CONCEPTUAL/THEORETICAL PAPER
Personalized mobile marketing strategies
Siliang Tong, Xueming Luo, Bo Xu
Open Access
Conceptual/Theoretical Paper
The future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi, Andrew T. Stephen
Open Access
Conceptual/Theoretical Paper
The future of in-store technology
Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen, Jens Nordfalt
Conceptual/Theoretical Paper
How legacy firms can embrace the digital ecosystem via digital customer orientation
Praveen K. Kopalle, V. Kumar, Mohan Subramaniam
Commentary
Technology-enabled interactions in digital environments:a conceptual foundation for current and future research
Manjit S. Yadav, Paul A. Pavlou