Ausgabe 2/2021
Inhalt (10 Artikel)
The biasing effect of common method variance: some clarifications
Hans Baumgartner, Bert Weijters, Rik Pieters
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions
Debbie Isobel Keeling, Kathleen Keeling, Ko de Ruyter, Angus Laing
Pay attention, please! Person brand building in organized online attention economies
Andrew N. Smith, Eileen Fischer
Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
Jenni Sipilä, Sascha Alavi, Laura Marie Edinger-Schons, Sabrina Dörfer, Christian Schmitz
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling
Ad de Jong, Nicolas A. Zacharias, Edwin J. Nijssen
Conflict and performance in channels: a meta-analysis
Kamran Eshghi, Sourav Ray
Customer inertia marketing
Conor M. Henderson, Lena Steinhoff, Colleen M. Harmeling, Robert W. Palmatier
Discovering heterogeneous consumer journeys in online platforms: implications for networking investment
Ho Kim, Juncai Jiang, Norris I. Bruce
We can fix this! Donor activism for nonprofit supply generation
Tonya Williams Bradford
Buyer–supplier relationship dynamics: a systematic review
Ali Shamsollahi, Danielle A. Chmielewski-Raimondo, Simon J. Bell, Reza Kachouie