Ausgabe 3/2020
Special Issue: Generalizations in Marketing: Systematic Reviews and Meta-Analyses
Inhalt (12 Artikel)
Editorial
Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
John Hulland, Mark B. Houston
Open Access
Review Paper
Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Iina Ikonen, Francesca Sotgiu, Aylin Aydinli, Peeter W. J. Verlegh
Open Access
Review Paper
Impulse buying: a meta-analytic review
Gopalkrishnan R. Iyer, Markus Blut, Sarah Hong Xiao, Dhruv Grewal
REVIEW PAPER
Components of visual perception in marketing contexts: a conceptual framework and review
Kevin L. Sample, Henrik Hagtvedt, S. Adam Brasel
REVIEW PAPER
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Ana Babić Rosario, Kristine de Valck, Francesca Sotgiu
Review Paper
Behavioral biases in marketing
Katharina Dowling, Daniel Guhl, Daniel Klapper, Martin Spann, Lucas Stich, Narine Yegoryan
Open Access
REVIEW PAPER
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Anne-Madeleine Kranzbühler, Alfred Zerres, Mirella H. P. Kleijnen, Peeter W. J. Verlegh
Open Access
Review Paper
Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias
Jonas Schmidt, Tammo H. A. Bijmolt
Review Paper
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
Mansur Khamitov, Yany Grégoire, Anshu Suri
Review Paper
Customer satisfaction and firm performance: insights from over a quarter century of empirical research
Ashley S. Otto, David M. Szymanski, Rajan Varadarajan
REVIEW PAPER
Understanding and managing customer relational benefits in services: a meta-analysis
Dwayne D. Gremler, Yves Van Vaerenbergh, Elisabeth C. Brüggen, Kevin P. Gwinner
Review Paper
Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations
Johannes Auer, Dominik Papies