Ausgabe 4/2011
Organization Theory
Inhalt (10 Artikel)
Editorial
Marketing and organization theory: opportunities for synergy
David J. Ketchen Jr., G. Tomas M. Hult
Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory
Justin W. Webb, R. Duane Ireland, Michael A. Hitt, Geoffrey M. Kistruck, Laszlo Tihanyi
The impact of product market strategy-organizational culture fit on business performance
Larry Yarbrough, Neil A. Morgan, Douglas W. Vorhies
Institutional pressures and marketing ethics initiatives: the focal role of organizational identity
Kelly D. Martin, Jean L. Johnson, Joseph J. French
Open Access
Exploring CRM effectiveness: an institutional theory perspective
Bas Hillebrand, Jurriaan J. Nijholt, Edwin J. Nijssen
Franchise branding: an organizational identity perspective
Miles A. Zachary, Aaron F. McKenny, Jeremy C. Short, Kelly M. Davis, Di Wu