Ausgabe 1/2021
Inhalt (10 Artikel)
A first look at online reputation on Airbnb, where every stay is above average
Georgios Zervas, Davide Proserpio, John W. Byers
How common is new product failure and when does it vary?
Kirsten Victory, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja, Armando Maria Corsi
Understanding and motivating salesperson resilience
Valerie Good, Douglas E. Hughes, Alexander C. LaBrecque
Reward strategy spillover effects on observer cooperation in business networks
Hannah S. Lee, David A. Griffith
Sinfully decadent: priming effects of immoral advertising symbols on indulgence
Jasmina Ilicic, Stacey M. Brennan, Alicia Kulczynski
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret
Jamie L. Grigsby, Robert D. Jewell, Colin Campbell
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior
Felix Septianto, Widya Paramita
Open Access
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
Nhat Quang Le, Magne Supphellen, Richard P. Bagozzi
Exogenous brand crises: brand infection and contamination
Kimberly A. Whitler, Ali Besharat, Saim Kashmiri