Ausgabe 1/2014
Inhalt (8 Artikel)
Conceptual/Theoretical Paper
Resource-based theory in marketing
Irina V. Kozlenkova, Stephen A. Samaha, Robert W. Palmatier
Original Empirical Research
Firm-hosted online brand communities and new product success
Richard L. Gruner, Christian Homburg, Bryan A. Lukas
Original Empirical Research
The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
Yinghong (Susan) Wei, Saeed Samiee, Ruby P. Lee
Original Empirical Research
The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction
Jeff S. Johnson, Ravipreet S. Sohi
Original Empirical Research
When bad gets worse: the amplifying effect of materialism on traumatic stress and maladaptive consumption
Ayalla Ruvio, Eli Somer, Aric Rindfleisch