Ausgabe 1/2022
Inhalt (12 Artikel)
Editorial
Guest Editorial: Responsible Research in Marketing
Michael Haenlein, Mary Jo Bitner, Ajay K. Kohli, Katherine N. Lemon, David J. Reibstein
Editorial
Reimagining marketing strategy: driving the debate on grand challenges
Ko de Ruyter, Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott, Darren W. Dahl
Conceptual/Theoretical Paper
The future of buyer–seller interactions: a conceptual framework and research agenda
Michael Ahearne, Yashar Atefi, Son K. Lam, Mohsen Pourmasoudi
Open Access
Methodological Paper
Revisiting Gaussian copulas to handle endogenous regressors
Jan-Michael Becker, Dorian Proksch, Christian M. Ringle
Open Access
Original Empirical Research
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
Sven Baehre, Michele O’Dwyer, Lisa O’Malley, Nick Lee
Original Empirical Research
Designing satisfying service encounters: website versus store touchpoints
Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi, Lars Witell
Open Access
Original Empirical Research
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols
Stijn Maesen, Lien Lamey, Anne ter Braak, Léon Jansen
Original Empirical Research
Contained: why it’s better to display some products without a package
Courtney Szocs, Sara Williamson, Adam Mills
Original Empirical Research
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
Alex Belli, Anne-Maree O’Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk, Ekaterina Napolova
Open Access
Original Empirical Research
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
Alexander Mafael, Sascha Raithel, Stefan J. Hock