Ausgabe 5/2021
Inhalt (10 Artikel)
Review Paper
Pandemics and marketing: insights, impacts, and research opportunities
Gopal Das, Shailendra Pratap Jain, Durairaj Maheswaran, Rebecca J. Slotegraaf, Raji Srinivasan
Open Access
Original Empirical Research
How does consumer engagement evolve when brands post across multiple social media?
Vasu Unnava, Ashwin Aravindakshan
Original Empirical Research
How does the adoption of digital payment technologies influence unorganized retailers’ performance? An investigation in an emerging market
Anirban Adhikary, Krishna Sundar Diatha, Sourav Bikash Borah, Amalesh Sharma
Open Access
Original Empirical Research
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods
Jacob Suher, Courtney Szocs, Koert van Ittersum
Original Empirical Research
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding
Yuho Chung, Yiwei Li, Jianmin Jia
Original Empirical Research
Knowledge structure in product- and brand origin–related research
Saeed Samiee, Brian R. Chabowski
Original Empirical Research
Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson
David Gligor, Christopher Newman, Saim Kashmiri
Original Empirical Research
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Jifeng Mu, Jonathan Z. Zhang
Original Empirical Research
Synergistic and cannibalization effects in a partnership loyalty program
Matilda Dorotic, Dennis Fok, Peter C. Verhoef, Tammo H. A. Bijmolt