Ausgabe 3/2011
Inhalt (8 Artikel)
Original Empirical Research
Managing rewards to enhance relational worth
Joanna Phillips Melancon, Stephanie M. Noble, Charles H. Noble
Original Empirical Research
The influence of redemption time frame on responses to incentives
Michelle L. Roehm, Harper A. Roehm Jr.
Original Empirical Research
Productive play time: the effect of practice on consumer demand for hedonic experiences
Kyle B. Murray, Steven Bellman
Original Empirical Research
Brand personality appeal: conceptualization and empirical validation
Traci H. Freling, Jody L. Crosno, David H. Henard
Open Access
Original Empirical Research
Drivers of sales performance: a contemporary meta-analysis. Have salespeople become knowledge brokers?
Willem Verbeke, Bart Dietz, Ernst Verwaal
Original Empirical Research
Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities
Elizabeth C. Hirschman, Ayalla A. Ruvio, Mourad Touzani
Original Empirical Research
Multiple emotional contagions in service encounters
Jiangang Du, Xiucheng Fan, Tianjun Feng
Brief Report
Benefits and challenges of conducting multiple methods research in marketing
Donna F. Davis, Susan L. Golicic, Courtney N. Boerstler